Significant Scale

Since being acquired by the current owners 15 years ago, The Bluff has been systematically developed
Significant investment in water, fencing, livestock handling and pasture improvement has resulted in increased efficiency and reliable, consistent production


Convenient Location

The Bluff is located on the doorstep of Charters Towers within the tightly held Goldfields Region enabling ease of access to key services and amenity supporting the enterprise
Proximity to Charters Towers, and through that, Townsville, has played a major role in staff availability and retention


End-market Diversification

Situated within the Goldfields Region, the productive capacity of The Bluff is versatile being able to breed, background and fatten
Producing flatback cattle, multiple end-markets are available including live export (Port of Townsville), processors (Townsville / Rockhampton) and domestic markets to the south


Operational Efficiency

Since the extensive development of the Property, labour requirements have been minimised
An extensive network of laneways, waters points and newly constructed yards (automated Clipex) enable efficient operation reducing labour costs


Pasture Development

In addition to major capital works (fencing, water, yards), extensive pasture improvement has taken place across the holding over an extended period. This has resulted in continued productivity through the ‘dry season’ which underpins cattle performance and the carrying capacity of the holding


Strong Industry Fundamentals

Strong global demand for Australian beef, particularly from key Asian markets including China, Japan, and South Korea, is supporting sustained cattle prices and export opportunities